Visual Communication Design
“. . . Rend Lake College's program is truly an advanced study in design. The basis of graphic design that I received at RLC was beyond what most 4 year programs offer. My background at RLC has given me the upper-edge. . .” - Sara Barnett (2013 GRD RLC Graduate & Stephens College transfer student)
If you are looking for a thriving career that grows with you and challenges your creativity, let Rend Lake College get you started by enrolling in our Visual Communication Design program! We have degree and certificate options.
Designers decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods, such as color, type, illustration, photography, animation, and various print and layout techniques. They help to motivate, inspire, inform, and communicate ideas, concepts, and brands by visual problem solving for a particular audience. Designers use a variety of visual solutions and computer software, such as Adobe applications, to develop and create their design solutions. Designers are instrumental in the creation of:
- Layout & design of magazines and other publications
- Promotional displays
- Product packaging
- Advertising and marketing materials
- Logos and signage
- Web sites, video, mobile applications, and other multimedia
Degrees & Certificates in Visual Communication DesignAPPLIED SCIENCE & TECHNOLOGY DIVISION
VISUAL COMMUNICATION DESIGN — DegreeAssociate in Applied Science Degree
Visual Communication Design includes planning, analyzing, and creating visual solutions to communication problems. Graphic designers use print, electronic, and film media while using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, marketing brochures for products and services, and logos for products and business, and develop signs/ signage for systems for design, interactive media, multimedia projects and may also create the opening and closing credits of movies and television programs. Surveys of area businesses indicate a demand for graduates of this two-year Associate in Applied Science Degree program.
► Total = 67 Hours
1 Prerequisite course(s) may be required based on test scores.
GRAPHIC DESIGN — CertificateOccupational Certificate
► Total = 33 Hours
GRAPHIC WEB DESIGN — Certificate
This certificate will prepare individuals with the necessary skills for entry-level positions in the area of Web Design. The curriculum emphasizes a general knowledge of design elements and principles, typography, color theory, beginning and intermediate Adobe software training, web design applications and mobile platforms in a hands-on learning experience in the laboratory classroom.
► Total = 18 Hours
GRAPHIC TECHNICIAN — CertificateOccupational Certificate
The Graphic Technician certificate program prepares students for employment requiring design responsibilities in a variety of organizational settings. The curriculum partners the necessary knowledge of design techniques with skills needed to be successful in business settings through enhanced communication skills and a working knowledge of office systems software.
►Total = 39 Hours
MOTION DESIGN — CertificateOccupational Certificate
The Motion Design Certificate provides fundamental knowledge of digital imaging, video, and motion graphics. Students begin with 2D and 3D fundamentals, imaging, and design. Students then study the aesthetic and design aspects of digital media with focused courses in graphic design and advanced imaging. Students explore how to animate in digital video, After Effects, and Adobe Premiere Pro. Motion Design professionals may pursue careers that include video production and post-production, visual effects, advertising, web applications, graphics software, architectural design, 3D modeling and simulation, and scientific research or visualization.
► Total = 30 Hours
Program OutcomesGraphic Design
- Demonstrate the basic understanding of elements and principles of design.
- Analyze a design problem through the design process.
- Construct oral, visual, and/or written critiques upon analysis of a design.
- Demonstrate concepts of a final product of visuals and typography utilizing oral presentation of work and a written design brief.
- Communicate effectively as individuals and collaboratively about design concepts.
- Prepare, design, and implement media for use by service bureau.
- Demonstrate proficiency in graphic software applications for the completion of a design.
Articulation agreements document a pathway between Rend Lake College and the following schools for the academic program(s) listed. Rend Lake College has entered into articulation agreements with these four-year institutions in order to enable students to transfer smoothly to those institutions provided the agreed-upon coursework is completed. See an Academic Advisor for more information.
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